3 Website Builders to Help You Create WordPress Landing Pages
In this section, we’re going to talk about some tools that can help you create landing pages easily. That’s because they feature drag-and-drop functionality and pre-built modules, which makes assembling pages a breeze.
Keep in mind – you’ll still need to register a domain, find a great hosting provider, and install WordPressbefore you can get to work. When you’re ready, you can choose your favorite website builder from the list below.
1. Elementor
Elementor is a front end page builder that resembles the built-in WordPress customizer. To use it, you just need to click on the Edit with Elementor button on any of your posts and pages (after installing the plugin). Once you’re in, you can add new sections and columns to your site, then fill them using pre-built elements.
As far as elements go, Elementor offers an excellent selection. You’ll have access to everything you need to build an outstanding landing page, including buttons and sign-up forms. All you have to do is drag the elements you want to your page, customize them live, and save your changes when you’re done. It’s the most user-friendly drag-and-drop editor we’ve used so far.
Key Features:
- Build pages using drag-and-drop functionality and pre-built elements.
- Customize your pages using a front-end editor.
- Access a variety of ready-to-go page templates, to kickstart your designs.
Price: Elementor is free, but there’s also a premium version that includes additional elements.
2. Divi Builder
The Divi Builder also includes a live, front end editor. Plus, it packs a ‘back end’ editor that offers a lot more functionality. For example, while using the back end editor, you can access a history of the latest changes you’ve made and return your page to an earlier point. Likewise, adding rows and columns is far more precise using the back end editor. However, both options are entirely viable, so you can pick the one that feels more comfortable for you.
Individual elements are called modules within the Divi Builder, and this tool includes a broader selection than Elementor out of the box. It’s also worth noting that the Divi Builder excels when it comes to the upkeep of landing pages, because it includes a built-in A/B testing feature.
Key Features:
- Build websites using both front and back end editors.
- Use a drag-and-drop feature and pre-built modules to put together any type of page you want.
- Access a library of templates for multiple types of pages.
- Use a ‘history’ feature to rewind changes to your pages.
- Employ a built-in A/B testing feature to gauge your page’s performance.
Price: The Divi Builder is a premium plugin. You can buy a one-year license for $89, which also gives you access to the rest of Elegant Theme’s premium plugins and themes.
3. Gutenberg
Gutenberg is a new take on the classic WordPress editor, and is meant to replace it in the future. The plugin is still in beta, and it’s not as slick as our previous choices. However, it’s an interesting option if you like the cleanness and minimalism that characterizes WordPress’ default editor.
At this stage, it’s a bit of a stretch to call Gutenberg a full-blown website builder. For one, it doesn’t feature full drag-and-drop functionality. Instead, it enables you to move ‘blocks’ of content up and down, which still gets the job done.
Like our other picks, Gutenberg also includes blocks of pre-built features, including buttons, galleries, and more. The only thing it lacks is a built-in signup form block, but you can fix that using other plugins. Overall, it offers enough features to build a solid landing page with, and it’s easier to get used to than a new builder. However, keep in mind that this editor still has a ways to go until it’s out of beta testing!
Key Features:
- Create pages using an upgraded version of WordPress’ visual editor.
- Use pre-built blocks to put together any type of page you want.
Price: The Gutenberg editor is 100% free to use.
Conclusion
A strong landing page is one of the best ways to direct traffic and generate conversions for your products and services. If you know what elements to include in yours, all that’s left is to build it. WordPress makes that process simple, thanks to its intuitive interface and user-friendly page builders.
All the builders we featured include pre-built modules, which are vital to creating landing pages faster. Let’s recap what sets each of them apart:
- Elementor: An easy-to-use, front end website builder with drag-and-drop functionality.
- Divi Builder: A powerful tool that includes both front and back end editors, and a wide range of modules.
- Gutenberg: An improved version of WordPress visual editor (that’s still in beta testing!).